FFWD.PRO u Zagrebu »

11.06.2012. – 12.06.2012.

FFWD.PRO, konferencija posvećena web profesionalcima će se održati u Zagrebu u periodu od 11. do 12. juna 2012. godine. Pored nekoliko predavanja na teme kao što su UX Design, Art Director, Mobile UI Design, HTML5, Creativity i sl. polovina jednog dana je ostavljena za četiri radionice. Program će voditi ljudi iz prakse čiji su klijenti kompanije poput Adobe, Dell, Google i Mozila.

Program:

11. jun – prvi dan

08:00
REGISTRATION
Be sure to arrive early in order to grab your favourite seat!

08:50
OPENING REMARKS
Marko Dugonjić

09:00
UX PROFESSIONALISM

Andy Budd
We’re seeing a potential devaluation of the term UX as lots of inexperienced visual designers make the slow (and often incomplete) move into UX. As such Andy will discuss what UX really is, how you become a UX designer and the skills you need to do it well.

09:45

DIGITAL ECO SYSTEMS

Vuk Ćosić
Society is shifting from a pyramidal structure towards something much more like an eco-system with new relationships between actors. In these uncertain times the role of digital professionals is of providing or smuggling vision and guidance. Let’s hear this call for action!

10:30
BREAK

11:00
LEAVE NO ONE BEHIND WITH HTML5

Robert Nyman
This talk will cover a number of the new possibilities of HTML5, but with the perspective of making sure you can reach as many users as possible without just building for the latest web browsers and devices.

11:45

IT’S NOT YOU, IT’S ME

Marco Cedaro
General purpose JavaScript frameworks are the ones that made the language popular in the past, but right now it is a risk to think about our application development and architecture just in relation to our favorite framework. This talk highlights risks and suggest some techniques (from design patterns to snippet of code) to avoid being coupled to a specific framework.

12:30
LUNCH
Served to all attendees, a finger-food buffet with plenty of self-service coffee/tea machines to gather around and talk to fellow attendees.

14:00
COMING OF AGE IN-HOUSE

Julie Ng
Over the last few years, the web has matured into an industry in its own right. Our professions have also grown beyond pixels and lines of code. let’s look at how lessons and experiences as an in-house pixel pusher can help you understand and leverage other pieces of the puzzle, including marketing and analytics. You’ll also learn from mistakes of others’ – as well as your own to grow into a seasoned web professional.

14:45
REDISCOVER VALUE

Bastian Allgeier
In our industry we are surrounded by hypes, new definitions of success and a culture of ephemerality. The web is a roller coaster and it’s sometimes hard to focus on what’s really important. This talk is about what we consider quality on the web today and if we might have to rethink our own definitions. It’s about rediscovering value.

15:30
BREAK

16:00
DESIGNING FOR EVERYONE

Paul Annett
The UK Government is revolutionising the way the they create and deliver digital services, and the way people interact with public services online – starting with the public beta of GOV.UK
Paul will discuss the approach the new digital team uses to redesign interactions between citizens and the government, and their design principles that ensure that user needs are always the top priority. They face big and often unexpected challenges, and have had to unlearn some web design home-truths in their quest to make a site that will truly work for everyone.

16:45
ALL THE SMALL THINGS

Relly Annett Baker
Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.
In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well- chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

17:30
CLOSE-UP

20:00
AFTER-PARTY
Join us for a beer on the house. Location to be announced soon.

12. jun – drugi dan

9:00 HAND-CRAFTED FRONT-ENDS
Emanuel Blagonić and Lucijan Blagonić
Emanuel and Lucijan will guide you through the entire front-end process. From preparing Photoshop files to writing clean and semantic markup you will learn about best practices, what to look out for as well as be shown some useful tips and tricks. However, being a front-end developer is not just about writing code, it’s also about constantly improving your skills by adopting and embracing new technologies such as HTML5. As such, they will also cover topics on progressive enhancement, web fonts, responsive web design, fluid grids and more, leaving you with useful techniques that you can take away and apply and most importantly benefit from in your everyday workflow.

9:00 STRATEGIC USER EXPERIENCE
Leisa Reichelt
Familiar with the expression lipstick on a pig?
Too many of us find ourselves frustratedly ‘applying’ User Experience to products that don’t make sense, in organizations who don’t really understand how we work and how they can make best use of us.
In this workshop we’re going to explore how we can make sure that the products we work on are underpinned by sound, customer centered strategies that are aligned with your design strategies.
Read more about this workshop »

14:00 MOBILE EXPERIENCE DESIGN
Goran Peuc
This talk and workshop will focus on designing and developing applications for mobile platforms. The main focus will be on iOS, however, the key concepts can easily be applied to all major mobile/handheld platforms.
The main target audience of this talk are developers who are either thinking about building their first app, or are currently building an app / have completed a project and would therefore like to improve it further.
Read more about this workshop »

14:00 CONTENT STRATEGY
Relly Annett-Baker
A workshop for designers, developers and pixel workers to learn about working with content as part of the design process, as opposed to making empty boxes for content to go into, how to wrangle that content from clients, and what to do when faced with creating content themselves.Your content is not big enough to justify a full-time strategist yet but you are often left to make decisions about placeholder copy, interaction instructions, or designing without good knowledge of what is good practise.
To make the most of this workshop have a personal project site or blog in mind, to play with. A laptop would also be useful.