Webit je konferencija o B2B (business-to-business) Internet biznisu i marketingu koja će se održati od 7. do 8. oktobra 2009. godine u Sofiji (Bugarska). Najavljeni su govornici iz kompanija kao što su Google, eBay, PayPal, Guardian, AOL, Mindshare, itd., kao i oko 6.000 posetilaca iz regiona koji će imati priliku da čuju aktuelne informacije iz domena marketinga za mobilne uređaje i socijalnih mreža u službi marketinga.

  Organizatori kažu da ovu konferenciju ne smete propustiti ukoliko se bavite sledećim stvarima:

• Marketing
• Adverting
• Internet/Mobile Marketing
• Online Strategy
• Information Technology
• Planning/Buying
• Business Development/Sales
• Design/Development/Creative
• Operations

…a dobrodošli ste ukoliko znate šta znači bilo koji od sledećih pojmova:

• Internet/Mobile Marketing
• eCommerce
• Web 2.0 & Social Media
• Content Management
• Connectivity & Hosting

Najavljeni govornici

• Christian Hernandez – Google’s Head of New Markets
• Alex Marks – Head of International Business Marketing, eBay
• Michael Steckler – Managing Director Platform-A UK, America Online (AOL)
• Sara Linfoot – Digital Innovation Manager, the Guardian
• Przemek Pluta – Sr. Manager, PayPal Poland
• Prinz M. Pinakatt – Group Interactive Marketing Manager – Europe, Coca-Cola Europe Group
• Alain Heureux Presiden & CEO of IAB Europe – President & CEO of IAB Europe
• Alexandra DeutschManaging Director Austria & VP Operator Relations, Out There Media
• Norm Johnston – Global Digital Leader, Mindshare Worldwide
• Russell Buckley – AdMob Inc. Vice President, Global Alliances
• Ralf Scharnhorst – Managing director of Scharnhorst Media
• Saurav Chopra – Director of Internet Services for Europe, Middle East and Africa (EMEA) and Latin America
• Hakan Tetik – Founder and Board member of Dataport
• Plamen Russev – Chairperson e-Academy and Founder of design.bg Bulgaria
• Camila Anderson – CEO of ComCom
• Anders Borde – Marketing Director and Co-Founder of More Mobile Relations
• Marco Di Noi – Head of E-Commerce Sales and Emerging Markets Ciao – A Microsoft Company
• George Dimitrov – Head of ICT Law Practice Group & IPR Law Practice Group.
• Marina Solovyeva – Int. Business Development Manager and Managing Director Gemius
• Jaroslaw Sobolewski – General Director IAB Poland, Member of the Board IAB Europe
• Andres Solheim – Co-Founder ComCom
• Olgierd Cygan – CEO / Managing Partner, DigitalOne, part of EURO
• Marcus Hartwall – Managing Director Bodystore.com, Modern Times Group (MTG)
• Vladislav Petkov – Kaladan – Director Internet Busines of Economedia
• Elly Gerganova – Chairperson National Council for Self-Regulation

Program konferencije

Main stage

1. dan

09:00 – 09:40 Google Academy: AdWords class

10:00 – 10:40 Offical opening of Webit e-Business & e-Marketing Expo for Southeastern Europe and Industry Overview

11:00 – 11:40 The e-buyers mind – An overview of a recent research study into the mindset of e-shoppers and their response to advertising (Alex Marks – Head of International Business Marketing, eBay)

12:00 – 12:40 The Near Future of Internet Marketing (Michael Steckler Managing Director Platform-A UK, America Online)

14:00 – 14:40 iMarketing @ Coca-Cola – from integrated communication planning to innovative digital brand experiences (Prinz M. Pinakatt Group Interactive Marketing Manager – Europe, Coca-Cola Europe Group)

15:00 – 15:40 Discussion Panel: The Future of Digital Advertising (Christian Hernandez, Google’s Head of New Markets; Norm Johnston, Global Digital Leader, Mindshare Worldwide; Plamen Russev, Chairperson e-Academy and Founder of design.bg Bulgaria; Michael Steckler, Managing Director Platform-A UK, America Online; Alain Heureux, President & CEO of IAB Europe)

16:00 – 16:40 Mobile Advertising – a great new opportunity for advertisers (Alexandra Deutsch, Managing Director Austria & VP Operator Relations, Out There Media)

17:00 – 17:40 Google Academy, Analytics Class

2. dan

10:00 – 10:40 Google Academy: Adwords Master Class for advanced users

11:00 – 11:40 Content Unleashed (Norm Johnston Global Digital Leader, Mindshare Worldwide)

12:00 – 12:40 Casting the net wider – building engagement across the web (Sara Linfoot Digital Innovation Manager, the Guardian)

14:00 – 14:40 How Can Retailers Make Use of User Generated Content to Drive Their Sales? (Marco Di Noi Head of E-Commerce Sales and Emerging Markets Ciao – A Microsoft Company)

15:00 – 15:40 European Digital Landscape – business and consumers (Alain Heureux President & CEO of IAB Europe)

16:00 – 16:40 Cross border e-Commerce (Przemek Pluta Sr. Manager, PayPal Poland)

17:00 – 17:40 Insights into consumers and marketing strategies in the digital space (Christian Hernandez Google’s Head of New Markets)

Workshop

1. dan

09:00 – 09:40 Improving Marketing in B2B using Social Networking (Hakan Tetik Founder and Board member of Dataport)

11:00 – 11:40 Monetizing Mobile Entertainment Content through Personalized Widgets (Saurav Chopra Director of Internet Services for Europe, Middle East and Africa (EMEA) and Latin America)

12:00 – 12:40 Discussion panel: The near future of Mobile Marketing (Alexandra Deutsch, Managing Director Austria & VP Operator Relations, Out There Media; Russell Buckley, AdMob Inc. Vice President, Global Alliances; Saurav Chopra, Director of Internet Services for Europe, Middle East and Africa (EMEA) and Latin America; Anders Borde, Marketing Director and Co-Founder of More Mobile Relations; Andres Solheim, Co-Founder ComCom)

13:00 – 13:40 Measuring user engagement and getting to know online behavioural insights of Your visitors/consumers/clients (Marina Solovyeva, Int. Business Development Manager and Managing Director Gemius)

14:00 – 14:40 Mobile as part of your total mix: How mobile links your channels and improves value of whole mix (Anders Borde, Marketing Director and Co-Founder of More Mobile Relations)

15:00 – 15:40 To be announced soon (Russell Buckley, AdMob Inc. Vice President, Global Alliances)

16:00 – 16:40 E-commerce – A strategic business area of a 21st century media company (Marcus Hartwall, Managing Director Bodystore.com, Modern Times Group)

17:00 – 17:40 Discussion panel: How the e-Commerce shall change ( Marco Di Noi, Head of E-Commerce Sales and Emerging Markets Ciao – A Microsoft Company; Alex Marks, Head of International Business Marketing, eBay; Przemek Pluta, Sr. Manager, PayPal Poland)

2. dan

10:00 – 10:40 What is next: Digital Strategies in media industry in the region

11:00 – 11:40 Social networks for marketing (Plamen Russev, Chairperson e-Academy and Founder of design.bg Bulgaria)

12:00 – 12:40 Discussion Panel: New digital Strategies of FMCG & Consumer Googds industries in the region

13:00 – 13:40 How to build digital experiences using video online? (Olgierd Cygan, CEO / Managing Partner, DigitalOne, part of EURO)

14:00 – 14:40 Google Academy: AdWords Class

15:00 – 15:40 The evolution of digital advertising (Christian Hernandez, Google’s Head of New Markets)

16:00 – 16:40 Google Academy: AdWords Master Class

17:00 – 17:40 Discussion Panel: New Digital Strategies in Automotive industry in the region

Presentation

1. dan

11:00 – 11:40 The Integrted Economedia News Room,
Vladislav Petkov – Kaladan Director Internet Busines of Economedia: How the company restructures towards the new media.

13:00 – 13:40 Global Principles for self-regulation in on-line behavioral advertising – Elly Gerganova, Chairperson National Council for Self-Regulation

14:00 – 14:40 Presentation of Economedia media group

15:00 – 15:40 Presentation of eTimes

16:00 – 16:40 Presentation of MTG media group

2. dan

10:00 – 10:40 Presentation of Metroreklama media group

11:00 – 11:40 Presentation of Manager media group

13:00 – 13:40 Presentation of Space.bg

14:00 – 14:40 Presentation of Investor media group

Detaljan program pogledajte ovde.

Nismo uspeli da nađemo zvaničnu informaciju o zvaničnom jeziku konferencije, ali pretpostavljamo da se radi o engleskom i bugarskom jeziku, uz simultani prevod.

Kotizacija

Organizatori su omogućili posetiocima da izaberu predavanja koja žele da prate i pojedinačno ih plate, prosečno oko 30 evra (plus 20% PDV).

Biznis paket obezbeđuje ulaz na sve panel diskusije i predavanja na Main stage-u, a cena mu je 230 evra (plus 20% PDV), odnosno 300 evra (plus 20% PDV) od 6. septembra.

Detaljnu specifikaciju cena pogledajte ovde.

Lokacija

Konferencija Webit će se održati u Sofiji, u Nacionalnoj palati kulture (National Palace of Culture), adresa je Bulgaria Square 1.

Informacije o smeštaju i posebnim povoljnostima za učesnike konferencije će se pojaviti uskoro na zvaničnom sajtu.

Korisni linkovi

• Zvaničan sajt konferencije

Tags: e-poslovanje, e-trgovina, internet, internet marketing, konferencije, predavanje, region

Autor: Vladimir Trkulja